Varsity All Star and Pac West Alliance

Announcing the alliance between Varsity All Star and Pac West

Pac West just became the latest member of the Varsity Family Plan and International All Levels Championships in Memphis, Tennessee on February 16, 2011.

The two organizations announced their strategic alliance to extend the Varsity Family Plan Rebates and bids to the West Coast all Levels Championships to the clients of Pac West. The alliance means that both Varsity and Pac West agreed on coordinating their event scheduling in a way that eliminates events from being presented on the same day.

Some of the leading all star event organizers is part of Varsity Family Plan and they offer some incredible incentive plans to coaches and other all star programs when they participate in the same event.

Varsity All Star Executive, John Newby, commented recently that “We recognize Pac West as a regional leader and support the positive atmosphere they inspire at competitive events” and “It’s a win-win for all customers to have added value at Northwestern Varsity All Star and Pac West events.”

Kiki Bittner, Pac West C.E.O, said, “Not only is coaches now eligible for Family Plan rebates, but they also can earn bids for All Levels and Worlds without having to travel outside their region, which is something highly prized in these sensitive economic times.  He continued is saying that “Varsity is the world’s leading spirit industry provider, and we are proud to partner with them.

Varsity All star is the primary source for all that has a relation to cheerleading and dance teams. They have a long and rich history full of traditions dating back as far as 1948. They have been recognised as global innovative leaders that have strong links with leading spirit brands and educational camps, clinics, competitions, organizations and uniform suppliers to international teams around the world.

Some of their events such as the Varsity National Championships, held at Walt Disney World® Resorts, have been televised for more than twenty five years on the ESPN network. Their web-based Varsity TV has featured thousands of videos of cheerleading and dance teams. Ideal viewing and training material for coaches and team members to improve their style.

Varsity is a leading force when it comes to safety for the cheerleading teams and supported the American Association of Cheerleading Coaches and Administrators since early 1987. Their camp leader training program produces more than 300,000 cheerleaders every year concentrating on safety and the fundamental aspects of cheerleading.

Pac West, or Pac West Spirit Group, on the other hand is the largest cheerleading and dance event providers in the Pacific Northwest. The company has been awarded the coveted 5 star rating as a USASF Member. The mission of this group is to provide world class service to the nation, but with a local flavour.

The C.E.O, Kiki Bittner, sat on the Sanctioning Committee and National Advisory Board of USASF, OSIP Board of Directors and the All Star Cheer Magazine advisory Board. To top this off he received the highest honour from WSCCA, the Hall of Fame award was bestowed on him in 2010.